Online advertising has come to be the most sought medium of
reaching out to the public and more especially targeted viewers. Using social networking
sites are now the target of most advertisers since they reach out to a large
number of people within the shortest possible time.
Of all the social networking sites online, Facebook has
stood tall among her contemporaries. Facebook is the most used social network
with over 500 million active users and as such, the most used networking site.
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Talking about targeted
advert placement, Facebook also has an edge over others as its users provide
information about their age, gender, location and interest and as such you can
target your ads directly to the demographic you want to reach.
To cut down all these adverts for Facebook, let’s quickly
look at the steps through which one can set-up a Facebook ad.
STEPS:
1.
There are two ways in which you can start-up the
Facebook ad creation process:
a.
If you are using a PC to access Facebook (which
is the best, if you want to create an ad), on the right side bar of the page,
where the ads are running, you will notice a shaded bar right on top of the
first ad. It contains two links: “sponsored”
and “Create an Ad”. Click on the “create an Ad” link to start-up the
process. (NOTE: This can also be accessed at the bottom of the Facebook
homepage).
b.
You can also access the Facebook ad page
directly by typing: www.facebook.com/ads/create/Facebook Ad start-up page
into the address bar and “Go”.
2.
Insert your website: This is very necessary
because users who click your ad will be directed to your website/page.
3.
Setting your targets: The next page will give
you the opportunity to choose the demographic you want your ad displayed. Choose
a gender, age group, educational status, relationship status etc. in the
keyword relating to the interests you would like your targeted group to have.
4.
Create your ad now: Create a short, catchy and
precise title and a few sentences to explain your website or product. To insert
photo, click “Upload Photo” from the
drop down menu below.
5.
Choose whether you want to pay per click or per
view: When you pay per click, you will only pay Facebook when someone clicks
your ad. When you select pay per view, you will pay every time your ad is
displayed to a user. Click accordingly!
6.
Setting a budget: Put in the amount of money you
are willing to pay every day. You may pay less than this, but this is the most
money you will pay for one day of Facebook advert.
7.
Bid for ad space: Facebook determines which ads
to display by how much you are willing to pay per click or per 1000
impressions. Choose the maximum amount you want to pay.
8.
Review your ads: on this page you will see what
your advert will look like when finally displayed. On this page also, you
formally “Place Order” for the Ad to
be displayed. This will take you to the next page where you will choose how to
you will like to pay Facebook for the job. If you are using a credit card,
fine, but if not you can choose the “Direct Billing” plan. Whichever, it gets
your advert rolling…..
GOODLUCK AS YOU ADVERTIZE WITH FACEBOOK